What is wholesale? In layman’s terms, wholesale is the bulk purchase of items from a manufacturer or distributor at a price which enables a profit margin. Though wholesale is easy to define, the traits that make a good wholesaler might not be as easily evidenced.
Now that you know what wholesale is, you need to know what are the key elements that define a good wholesaler. Having ample warehouse space and the ability to store products is essential for any proficient wholesaler. If the wholesaler does not have the proper space, this may put a damper the selection available to you. That leads to another important trait that all good wholesalers have. An extensive selection of products is integral. The larger the selection, the less wholesalers you need to purchase from, the lower your costs will be, the higher your profit margin. One key not-to-be-forgotten aspect of effective wholesalers is their having a hard-working team of experienced, knowledgeable professionals who are available to you. Just as you wouldn’t go to a heart specialist to treat your ears, you wouldn’t want a wholesaler who isn’t intricately familiar with the products they sell. You want wholesalers who know the ins and outs of all of their products and their industry. If you have any questions, you need to know the answers you are given have merit and will help you to prosper. If you can’t reach your wholesale contact when you have questions, your business will suffer. Great wholesalers are available to you when you most need them and they are always more than happy to help. These are only some of the aspects that make for a good wholesaler.
In today’s landscape, it’s common to find wholesalers with the ability to act as distributors, providing their goods to other wholesalers. Dealing directly with manufacturers can be a tedious and time-consuming endeavor. Leaving the production nuances to the wholesaler enables you to focus on all of the other important aspects of your business. Dropshipping has also become a popular model to provide retail goods to the end consumer. Dropshipping lessens the need of the retailer to find their own storage space. It also means that the retailer no longer needs to fret over all of the intricacies that shipping entails. Things such as finding low-cost shipping and managing inventory, which can be burdensome, become the responsibility of the dropship provider. Not having to worry about this and other retail-specific tasks have made dropshipping enticing. If you are a drop-shipper, it’s important to find a provider that ships out of the USA and not from overseas. Though some customers won’t mind waiting weeks on end to get their products, most consumers want their purchase as soon as possible. Only dropship providers which mail out directly from the United States can provide that immediate gratification which helps you keep your customers happy.
When looking for a wholesaler, one of the first things you will need to determine is if you want to represent an already established product or if you want to sell under your own name. Though many wholesalers provide high quality, low priced products to you, the best wholesalers also can provide private labeling services. Private labeling is having your label added to the product, enabling you to brand accordingly, to create your own distinctive image, and to stand out from the crowds. Though it is possible to have private labeling done after receiving the items from the wholesaler, it’s considerably less expensive to get your merchandise labeled directly by the manufacturer. Not surprisingly, less production costs equate to more profit.
That’s wholesale in a nutshell. Though the concept is easy to grasp, the facilitation of finding a wholesale provider may not be as easy. Before committing to any wholesaler, or even if you are already working with a wholesale provider, do your research. Does the wholesaler check off all of the necessary boxes? Do they have a hard-working team of experienced, knowledgeable professionals who are available to you? Do they have ample warehouse space? Do they have an extensive product selection? Do they have a comprehensive understanding of their industry? If the answers to these questions isn’t a resounding “yes” then you might need to keep looking. You’ll be glad you did. Because once you find the ideal wholesale provider, you will make a profit. And, after all, profit defines wholesale.
About Bed and Brand
Bed & Brand is your premier wholesale and dropship source for all things bedding - from pillows to bedsheets, to mattress protectors, and more. We only sell the highest quality bedding products at the best prices. Bed & Brand was started with the mission of providing top-grade, value-priced, bedding products to businesses like yours. Our low prices and our high-quality products are what makes your business successful. Our expertise in branding and private labeling make your business stand out from the crowd. With Bed & Brand by your side, you know you will receive exemplary customer support, vast product selection, and years of experience from our certified experts.