As a business owner, you might be hesitant to offer any discounts or incentives to your customers. You may think the less you charge, the less you make. But what if, by offering lower prices, you were able to attain higher sales numbers? Would offering discounts be an idea that you might entertain? Here are four simple reasons why offering discounts can boost your sales numbers:
- Competitive Advantage - When you offer lower prices than your competitors on similar products, your customers will take notice. Though your objective is to make money, your customers want to save money. Your objective could be to save them money so that they can invest these savings into additional purchases from you.
- Perception Matters - How your customers perceive your business has an impact on sales. By offering discounts, your customers should see your business in a better light. This perception can ultimately translate into increased sales.
- Out With The Old, In With The New - When you have inventory to get rid of, to make way for new merchandise, there is often no better incentive to your customer than a financial one. Offering lower prices to your customers benefits you both. You able to make room for new products and your customer receives a discount that they can boast about. They may be so proud of their savings that they share this with their friends and family, who may also purchase from you.
- Lather, Rinse, Repeat - Customers that have good experiences are more likely to be return customers. By offering lower prices as purchase incentives, you make your customers happy. You should notice these happy customers returning, hopefully again and again.
Try running a flash sale, offering limited-time savings, or even a gift-with-purchase as incentives for your customers to buy now. Whatever path you take to provide savings, your customers, and your business, will be grateful.
About Bed and Brand
Bed & Brand. We know Bedding. We know Branding. We are your premier wholesale and dropship source for all things bedding - from pillows to bedsheets, to mattress protectors, and more. We only sell the highest quality bedding products at the best prices. Located in South Florida, Bed & Brand was started with the mission of providing top-grade, value-priced, bedding products to businesses like yours. Our low prices and our high-quality products are what makes your business successful. Our expertise in branding and private labeling make your business stand out from the crowd. With Bed & Brand by your side, you know you will receive exemplary customer support, vast product selection, and years of experience from our certified experts.