The holidays Christmas, Chanukah, and Kwanzaa all typically fall in or around December and they all are very important to those who celebrate them. Informed retailers know that there is much more to the holiday season than a few specific days. Possibly a result of inclusivity, it seems that December has become the “season of giving” to many. By celebrating a gift-giving season, no matter what a person’s religion is or which holidays they observe, everyone has an opportunity to be included in some festive celebrations.
Seasoned retailers and wholesalers know that the holidays begin much earlier than December. These experienced merchants don’t just wake up one day in November and think, “I should start preparing for the upcoming holidays.” Their preparations start months in advance, beginning far earlier than Black Friday. Prepared consumers begin their holiday shopping prior to Halloween, with some of these customers shopping for bargains year-round in preparation for the season.
When thinking about the stock that will be needed, being prepared for the holidays includes tracking yearly sales and trends. Having a comprehensive knowledge of consumer behavior in relation to your product can mean the difference between success and failure. In addition, it’s integral to order items well in advance of the season, especially those you expect to be popular. Having popular items on-hand means happy customers and happy customers are returning customers.
In addition to the merchandise being sold, retailers encounter many changes to their typical protocol when it comes to preparations. The season most often means more foot traffic at brick and mortar stores, which results in additional salespeople being needed. Any new staff needs to be trained prior to going out on the sales floor on their own. In addition, a store’s hours might be changed due to the location they are in. Even if hour changes aren’t mandated, they probably should be changed to meet the needs of the market. Incorporating a holiday tone in your store is beneficial, which means having decorations and ambient music that match the season.
Whatever your product or industry, preparing for the holidays well in advance is beneficial. If you haven’t already started preparing, now is a good a time as any.
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